Copywriting for Recruiters: Course
How to write effective job ads. Job ads that stand out because they’re more interesting to read. And job ads that are more likely to get noticed by the right people – even those passive and hard-to-find candidates.
Access to the course for 30 days.
Fee includes tax at your local rate. Please create the account in the name of the person doing the course.
What’s in the course?
10 chapters containing 38 bitesize lessons made up of text, videos, downloads, activities and quizzes = about 3 hours of learning.
Introduction
- What’s in this course?
- How the course works
- Before you start
Putting job advertising into context
- History of job advertising
- Trends in job advertising
- Do candidates search online for jobs?
- Where most job ads go wrong
- Job ads & job descriptions (FREE PREVIEW)
- Identifying key facts
- Which facts to include
- Self-assessment: Putting job advertising into context
Putting yourself in the reader’s shoes
- See things from your reader’s point of view
- Why people leave jobs: The Tegze study
- Tegze: Interpreting the results
- Where people read ads
- Self-assessment: Putting yourself in the reader’s shoes
4-step formula for writing effective ads
- Introducing AIDA
- Self-assessment: Four-step formula for writing effective ads
Grabbing attention
- Grabbing attention
- What is a headline?
- Writing headlines that stand out
- Headline-writing techniques
Maintaining interest
- Structure of your ad
- How people read online
- Keeping people’s interest
- Self-assessment: Maintaining interest
Generating desire
- Using support language
- Facts and stories
- Turning features into benefits
- Self-assessment: Generating desire
Prompting action
- Call to action
- Where the CTA goes wrong
- Sample ad
Trends in copywriting
- Openness, honesty and transparency
- Copywriting advice
Conclusion
- Using your new skills
- Summary
- How did you get on?
Reviews
A must for any recruiter, agency or in-house. If you’re serious about a career in recruitment, then improving your ability to write persuasive ad copy is something you have to do. This is a fantastic online course which will provide you with the necessary info and guidance to do just that. By not taking this course, you’ll continue to write bad ads.
Everyone on our team has done this course and now we write good. In all seriousness, it was two of us the first time and it was so good, it’s now mandatory to go once anyone joins us. Creative writing adds quite a lot of value in a somewhat beige industry. We all make regular placements from our adverts – to the point that if we don’t get suitable candidates from an ad, we’re extremely disappointed.
This course is essential if you work in candidate-driven sectors. Without great adverts, you can’t attract great candidates. This course will give you the tools and strategies to write compelling job adverts.
Do you get excited when you see a compelling job ad? You might not even be the target audience but as a recruiter, you just read it and appreciate a job well done? No bullet-points, no fillers and round HR sentences that are as meaningful as confetti? Well, this course is your chance to get there. Sure, it’s just the first step. You have the hiring managers, policies and whatnot to deal with afterwards. But at least you know the direction. So why would you NOT want to write better job ads? Highly recommended, would do it again. You should too.
The MD of a company that I wrote an advert for said: ‘I’d apply for that myself’. Great course. It’s changed the way I look at marketing my jobs & myself.
I’ve followed Mitch for some time and his content always resonates with me. This course is going to be very useful in crafting future job ads, direct messaging, and in marketing myself as an expert in this area. I also intend to use the data to educate some of my retained clients who don’t yet see the value in job advertising.
I’d been looking forward to attending this course for what seemed like forever. It is exactly what every recruiter needs. It is informative, with great examples and very well thought. I feel like I am equipped now to go away and write an advert that will attract candidates for those hard-to-fill roles.
Loved this training – have been waiting for Mitch to come to South Africa for many years. This is nearly as good as live. Thanks so much for great content and delivered in a really easy way!
FAQs
All you need is a computer, tablet or smartphone and high-speed internet access.
To access a free lesson, please scroll to the top of the page and click ‘Free preview’ (or see the course overview above and click the link in Chapter 2). You’ll then have an idea of the quality and style of the course, and the integrity of the content.
This is designed to be a self-contained online course. However, if you have any questions or need any help, please email mitch@fasttrackrecruitment.com
You can pay in your own currency using PayPal or your credit/debit card. The fee includes VAT or whatever sales tax applies in your country.
If your company process requires an invoice in advance of payment, please email mitch@fasttrackrecruitment.com
If you work through the entire course and you’re not satisfied, please let us know within 30 days of signing up. Email mitch@fasttrackrecruitment.com and we’ll see what we can do for you.