Copywriting for Recruiters: Group Programme
Bespoke programme for corporate recruiters, HR professionals, and groups from bigger recruitment agencies. Includes pre-recorded course, writing assignment, customised live training as a group, and a month of 121 reinforcement coaching.
Please contact Mitch for a group invoice and coupon code for your attendees to access the programme without paying individual fees.
What’s in the course?
10 chapters containing 38 bitesize lessons made up of text, videos, downloads, activities and quizzes = about 3 hours of learning. Followed by 121 coaching with Mitch who will work with you on one of your newly written job ads.
Introduction
- What’s in this course?
- How the course works
- Before you start
Putting job advertising into context
- History of job advertising
- Trends in job advertising
- Do candidates search online for jobs?
- Where most job ads go wrong
- Job ads & job descriptions (FREE PREVIEW)
- Identifying key facts
- Which facts to include
- Self-assessment: Putting job advertising into context
Putting yourself in the reader’s shoes
- See things from your reader’s point of view
- Why people leave jobs: The Tegze study
- Tegze: Interpreting the results
- Where people read ads
- Self-assessment: Putting yourself in the reader’s shoes
4-step formula for writing effective ads
- Introducing AIDA
- Self-assessment: Four-step formula for writing effective ads
Grabbing attention
- Grabbing attention
- What is a headline?
- Writing headlines that stand out
- Headline-writing techniques
Maintaining interest
- Structure of your ad
- How people read online
- Keeping people’s interest
- Self-assessment: Maintaining interest
Generating desire
- Using support language
- Facts and stories
- Turning features into benefits
- Self-assessment: Generating desire
Prompting action
- Call to action
- Where the CTA goes wrong
- Sample ad
Trends in copywriting
- Openness, honesty and transparency
- Copywriting advice
Conclusion
- Using your new skills
- Summary
- How did you get on?
What’s Next
- Practice your ad-writing skills
Reviews
Mitch and Jackie’s course helped us revolutionise our job adverts from boring job descriptions to engaging, focused copy. This has had a substantially positive impact on the candidates that apply (and don’t apply) for our roles.
As we’re getting ready to scale our start-up, we need to have really great job ads and attract top talent. Although the course wasn’t exactly designed for me, it was really eye opening and I’ve got some immediate ideas to rewrite my job ads. Highly recommended.
Impactful, straight-talking, empowering. What more would we expect from Jackie and Mitch? At first glance, the course format seemed to follow the typical e-learning style. But no. Each page had its own learnings and impact. Useful docs, links and case studies are shared throughout. There are videos, which also lead on to summaries to cement the points raised into our psyche. This course will make you excited about creating job adverts that are engaging. Highly recommended.
After working in recruitment for nearly 20 years, I thought I knew a thing or two about marketing job vacancies. This course has taught me a stack of new information that I’ll be putting to immediate use. It is easy to follow, presented well and rammed with fantastic content recruiters at every level will learn from. I highly recommend it.
When I learned of the Copywriting for Recruiters course, I was beyond delighted as I wasn’t a fan of standard job ads. I knew I didn’t want to produce those anymore, but I wasn’t sure what/how to change and where to start. The information is presented clearly and with humour. The combination of text, short assignments and videos is great. I love how you can complete the course at your own pace. It took me longer than 3 hours to complete, but that’s mainly because I prefer making notes while following a course, it helps me take it all in. Another plus is that, as a non-English native, I can also say that everything is very comprehensible, and the tips stay valid in other languages and countries.
How does tripling your advert engagement sound? That’s what it did for me. I’ve had candidates say ‘I wasn’t really looking, but I loved how the company sounded in the ad’. We’ve made a number of direct hires this way, saving time AND money.
FAQs
All you need is a computer, tablet or smartphone and high-speed internet access.
To access a free lesson, please scroll to the top of the page and click ‘Free preview’ (or see the course overview above and click the link in Chapter 2). You’ll then have an idea of the quality and style of the course, and the integrity of the content.
This is designed to be a self-contained online course. However, if you have any questions or need any help, please email mitch@fasttrackrecruitment.com
You can pay in your own currency using PayPal or your credit/debit card. The fee includes VAT or whatever sales tax applies in your country.
If your company process requires an invoice in advance of payment, please email mitch@fasttrackrecruitment.com
If you work through the entire course and you’re not satisfied, please let us know within 30 days of signing up. Email mitch@fasttrackrecruitment.com and we’ll see what we can do for you.