Copywriting for Recruiters: Course + Reinforcement Coaching
How to write effective job ads. Job ads that stand out because they’re more interesting to read and more likely to get noticed by the right people. PLUS one round of 121 feedback/coaching on one of your own job ads.
Access to the course for 30 days then one round of 121 reinforcement coaching.
The price includes sales tax.
Please create the account in the name of the person doing the course. If you’re booking 2 or more people, you will need to register and pay for them individually.
What’s in the course?
10 chapters containing 38 bitesize lessons made up of text, videos, downloads, activities and quizzes = about 3 hours of learning. Followed by 121 coaching with Mitch who will work with you on one of your newly written job ads.
Introduction
- What’s in this course?
- How the course works
- Before you start
Putting job advertising into context
- History of job advertising
- Trends in job advertising
- Do candidates search online for jobs?
- Where most job ads go wrong
- Job ads & job descriptions (FREE PREVIEW)
- Identifying key facts
- Which facts to include
- Self-assessment: Putting job advertising into context
Putting yourself in the reader’s shoes
- See things from your reader’s point of view
- Why people leave jobs: The Tegze study
- Tegze: Interpreting the results
- Where people read ads
- Self-assessment: Putting yourself in the reader’s shoes
4-step formula for writing effective ads
- Introducing AIDA
- Self-assessment: Four-step formula for writing effective ads
Grabbing attention
- Grabbing attention
- What is a headline?
- Writing headlines that stand out
- Headline-writing techniques
Maintaining interest
- Structure of your ad
- How people read online
- Keeping people’s interest
- Self-assessment: Maintaining interest
Generating desire
- Using support language
- Facts and stories
- Turning features into benefits
- Self-assessment: Generating desire
Prompting action
- Call to action
- Where the CTA goes wrong
- Sample ad
Trends in copywriting
- Openness, honesty and transparency
- Copywriting advice
Conclusion
- Using your new skills
- Summary
- How did you get on?
What’s Next
- Practice your ad-writing skills
Reviews
You’ll never write an Ad in the same way again! What a great and easily digestible course! Love the set up and being able to do it at my own pace. The changes you teach make SO much sense and should really be obvious. I’ve really noticed, since beginning this course, how poor a lot of ‘ads’ out there are. I will be pointing many people in your direction. It’s a great structure to follow and I’m really excited to put it into practice. Thank you!
I’m an avid reader and studied Advertising at Uni and am someone who’s been communicating with candidates in a written format for over 10 years, so I thought I knew a bit about copywriting. The course with made me realise how little I actually knew and how much I still have to learn. It was a daunting feeling, but their expertise has been invaluable in helping me to think about copywriting in a newer and more professional way.
FAQs
All you need is a computer, tablet or smartphone and high-speed internet access.
To access a free lesson, please scroll to the top of the page and click ‘Free preview’ (or see the course overview above and click the link in Chapter 2). You’ll then have an idea of the quality and style of the course, and the integrity of the content.
This is designed to be a self-contained online course. However, if you have any questions or need any help, please email mitch@fasttrackrecruitment.com
You can pay in your own currency using PayPal or your credit/debit card. The fee includes VAT or whatever sales tax applies in your country.
If your company process requires an invoice in advance of payment, please email mitch@fasttrackrecruitment.com
If you work through the entire course and you’re not satisfied, please let us know within 30 days of signing up. Email mitch@fasttrackrecruitment.com and we’ll see what we can do for you.