FAQs

While I still have a long way to go before I’m an expert job ad writer, this course lays some great foundations for becoming good at it. It’s given me a solid framework to follow and some short, snappy phrases that will make my adverts flow. I also really liked the section that tells you to write all your ideas down first then order them all later. Quite often you hit writers block when you try write an advert line by line, so this is a great tip!

Jordan MacDonald
Jordan MacDonald View Linkedin Profile

This course is essential if you work in candidate-driven sectors. Without great adverts, you can’t attract great candidates. This course will give you the tools and strategies to write compelling job adverts.

Damien Deighan
Damien Deighan View Linkedin Profile

The pre-recorded element of the course was split up into bitesize chunks really well and the content was informative and thought-provoking. The live element has brought it all together. Even for someone who has been in recruitment over 20 years, I learnt so much from this training programme.

Mike Tonks

The content is spot on, and the bite-size delivery is straight-talking and no-nonsense. Perfect for those with busy schedules or a short attention span. There were some real ‘aha’ moments that I will definitely be incorporating – and I don’t mean the 80’s band. Thanks again!

Joanne Bell
Can I see a preview?

To access a free lesson, please scroll to the top of the page and click ‘Free preview’ (or see the course overview above and click the link in Chapter 2). You’ll then get a better sense of the quality and style of the course and the integrity of the content.

What technology do I need?

All you need is a computer, tablet or smartphone and high-speed internet access.

Can I contact the trainers?

This is designed to be a self-contained online course. However, if you have any questions or need any help, please email mitch@copywritingforrecruiters.com

How do I pay?

You can pay in your own currency using PayPal or your credit/debit card. The fee includes VAT or whatever sales tax applies in your country. If your company process requires an invoice in advance of payment, please email suzie@copywritingforrecruiters.com

Is there a satisfaction guarantee?

Yes. If you work through the entire course and you’re not satisfied, please let us know within 30 days of signing up. We know the training works, so the only reason you might not be satisfied (that we can think of) is because your job ads were already of a high standard.

Do I need to be naturally creative?

No. Being creative isn’t necessary to produce effective job adverts. It’s more about assembling your ad in the right way and presenting the information in a way that encourages the reader to want to keep reading. Creativity is far less reliable than structure and clear, unambiguous writing.

Will this course help me become more creative?

Yes, but only once you’ve mastered structure, style and tone of voice. If you want to become an effective copywriter capable of producing blogs, articles, emails and even ad campaigns, this course would be the start of that journey.

Do I need to already be a good writer?

No, but you do need to be unafraid of the process of writing.

Will this course help me become a better writer?

Yes. Once you learn structure and some fundamental copywriting techniques, you will gradually become a better writer, the more you practice.

How long does the pre-recorded course take to complete?

If you do it properly, around 3 hours. You can do it in as many sessions as you want, and your subscription will last for 30 days from the day you sign up.

Why are the workshops limited to a maximum of 10 people?

Even though there are two trainers running the workshop, experience has taught us that it becomes harder to give everyone the individual attention they need if there are more than 10 delegates. The ideal number is 8.

Are there any cultural differences in how people read job ads?

No. Everybody on the planet is primarily motivated by their own self-interests. It doesn’t matter if they’re buying a new job or a new fridge – their first concern is whether it might improve their life in some way.