Testimonials

If you are a recruiter, who writes job ads to attract potential candidates, to fill roles, for money....then this is more money. A lot more money.

Everyone on our team has done this course and now we write good. In all seriousness, it was two of us the first time and it was so good, it's now mandatory to go once anyone joins us. Creative writing adds quite a lot of value in a somewhat beige industry. We all make regular placements from our adverts - to the point that if we don't get suitable candidates from an ad, we're extremely disappointed.

Great course, very informative and plain speaking.  I started this with no idea how to write a crap job advert, let alone a good one, however, I now have the tools and confidence to start advertising for and attracting some great candidates!

Loved this training - have been waiting for Mitch to come to South Africa for many years. This is nearly as good as live. Thanks so much for great content and delivered in a really easy way!

I'd been looking forward to attending this course for what seemed like forever. It is exactly what every recruiter needs. It is informative, with great examples and very well thought. I feel like I am equipped now to go away and write an advert that will attract candidates for those hard-to-fill roles.

After working in recruitment for nearly 20 years, I thought I knew a thing or two about marketing job vacancies. This course has taught me a stack of new information that I'll be putting to immediate use. It is easy to follow, presented well and rammed with fantastic content recruiters at every level will learn from. I highly recommend it.

You might think you know. But you can always learn more. Working through this online course, I felt grateful to have early access to such great content. I've written lots of ads and was already familiar with many of the concepts - like the importance of using bottom-up language and AIDA. But exploring it all in more depth was useful and I'll be able to apply that deeper understanding to my work. Like using the insights from the Tegze study to give me a sense of direction when turning features into benefits. I liked the way you referenced studies and data and used stories to make the concepts more real. The tests between modules were fun. The UX was flawless. If I left it and came back the next day I could jump back in with no problem. Very easy to navigate, a good mix of text and video and the subtitles were appreciated.

How does tripling your advert engagement sound? That’s what it did for me. I’ve had candidates say ‘I wasn’t really looking, but I loved how the company sounded in the ad’. We’ve made a number of direct hires this way, saving time AND money.

This week we had an application that directly quotes my advert, citing it as the reason we caught their attention. This candidate could earn significantly more money with a more established company, but my advert convinced him to consider us anyway. Solid proof that the course has helped us attract new/better candidates.

The MD of a company that I wrote an advert for said: ‘I’d apply for that myself’. Great course. It’s changed the way I look at marketing my jobs & myself.